Analyzing the Effect of Promotion and Location on Purchase Decisions

Abstract

The purpose of this study is to see how promotion and location affect purchasing decisions at Cafe Saju Cibiru Regency. According to the findings of this study, promotion and location have a partially significant effect on purchase decisions at Cafe Saju Cibiru Regency. At Cafe Saju Cibiru Regency, promotion and location both have a big impact on purchasing decisions.