Vol. 1 No. 1 (2026): March

Articles

• THE ROLE OF BUSINESS IMPLEMENTATION IN SUPPORTING ECONOMIC DEVELOPMENT: A PHILOSOPHY OF SCIENCE PERSPECTIVE

  Muhammad Yusuf

  1-5

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  Abstract View: 26, Download PDF Download: 10

• TRANSFORMATION OF TOURISM MARKETING COMMUNICATION STRATEGIES THROUGH A HYBRID (ONLINE–OFFLINE) APPROACH: A CASE STUDY OF TANGKUBAN PERAHU NATURAL TOURISM AREA

  Pawid Wartono

  6-11

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  Abstract View: 44, Download PDF Download: 32

• MEDIATING ROLE OF EMPLOYEE COMPETENCY IN THE RELATIONSHIP BETWEEN WORK ENVIRONMENT AND EMPLOYEE PERFORMANCE: EVIDENCE FROM THE BANKING SECTOR

  Rizky Ilhami, Andi Sukandi

  12-17

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  Abstract View: 32, Download PDF Download: 13

• INFLUENCER MARKETING ON SNACK PRODUCTS PURCHASE DECISIONS IN JAKARTA

  Clarine Mona Silaban, Silmi Nur Fadhilah

  18-22

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  Abstract View: 23, Download PDF Download: 16

• MOTOR VEHICLE TAX ADMINISTRATION AND TAXPAYER COMPLIANCE: A STUDY OF LOCAL TAXPAYERS IN YOGYAKARTA

  Deni Ramdani, Fadli Al Farizi

  23-31

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  Abstract View: 22, Download PDF Download: 20