Analyzing the Effect of GoPay PayLater on Consumers’ Impulsive Purchases
Keywords:
Gopay, Paylater, Impulse PurchasesAbstract
The Effect of Using Gopay Paylater on Impulsive Purchases among Students of the Faculty of Social, University of Padjadjaran is the title of this study. The goal of this study was to see how Gopay paylater affected the purchasing habits of students at the University of Padjadjaran's Faculty of Social. This is a quantitative study that takes a descriptive method. The population in this study consisted of 2500 current students from the Faculty of Social, whereas the sample consisted of 111 students. According to SPSS analyses, the coefficient of determination for GopayPay has a substantial effect on impulsive purchases of 42.7%. The remaining 57.8% is due to the influence of other factors not investigated in this study.
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