Aim and Scope
Journal of Social Media Strategy and Marketing (JSMSM) opens for manuscripts that focus on the following issues:
- Digital marketing
- Social media marketing
- Running effective digital campaigns
- Search engine marketing
- Organic search optimisation
- Content marketing
- Engagement
- Measurement and analytics for social media and digital marketing
- Digital corporate communications and PR
- User experience and customer service
- Mobile marketing
- Influencer marketing
- Online reputation and crisis management
- Conversion optimisation and lead generation
- Email marketing
- Affiliate and referral marketing
- Viral marketing
- Social media and sponsorship
