Vol. 1 No. 1 (2026): January - June

Articles

• The Effect of Product Quality on Customer Satisfaction at Starbucks Coffee in Bandung City

  Dina Sundayanti

  5-9

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  Abstract View: 41, Download PDF Download: 22

• Goverment Strategies for Empowering Cooperatives During the COVID-19 Pandemic to Support Economic Resilience in West Java

  Hilda Meylani, Indah Dahlia

  15-18

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  Abstract View: 18, Download PDF Download: 7

• Digital Marketing Strategy to Increase MSME Sales Turnover in Bandung City in Digitalization Era

  Deni Ramdani, Denis Nugraha, Reza Arinda Pratama, Muhammad Pauji Ramadan

  1-4

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  Abstract View: 8, Download PDF Download: 5

• The Role of Brand Awareness and Innovation in Shaping Consumer Purchase Decisions at Kopi Kenangan in Sumedang

  Fadli Alfarizi, Ramdhan Nur Fauzi

  10-14

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  Abstract View: 17, Download PDF Download: 5

• The Relationship Between Work Motivation and Job Satisfaction of Employees at PT Astra International Tbk

  Rachma Waty Fazry, Andi Sukandi

  19-23

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  Abstract View: 27, Download PDF Download: 22