Vol. 1 No. 1 (2026): January - June

Articles

• The Relationship Between Work Motivation and Job Satisfaction of Employees at PT Astra International Tbk

  Rachma Waty Fazry, Andi Sukandi

  19-23

  • Download PDF

  Abstract View: 7, Download PDF Download: 10

• The Effect of Product Quality on Customer Satisfaction at Starbucks Coffee in Bandung City

  Dina Sundayanti

  5-9

  • Download PDF

  Abstract View: 14, Download PDF Download: 8

• Goverment Strategies for Empowering Cooperatives During the COVID-19 Pandemic to Support Economic Resilience in West Java

  Hilda Meylani, Indah Dahlia

  15-18

  • Download PDF

  Abstract View: 0, Download PDF Download: 2

• Digital Marketing Strategy to Increase MSME Sales Turnover in Bandung City in Digitalization Era

  Deni Ramdani, Denis Nugraha, Reza Arinda Pratama, Muhammad Pauji Ramadan

  1-4

  • Download PDF

  Abstract View: 1, Download PDF Download: 2

• The Role of Brand Awareness and Innovation in Shaping Consumer Purchase Decisions at Kopi Kenangan in Sumedang

  Fadli Alfarizi, Ramdhan Nur Fauzi

  10-14

  • Download PDF

  Abstract View: 3, Download PDF Download: 1