About the Journal
| Journal title | : Journal of Social Media Strategy and Marketing |
|---|---|
| Initials | : JSMSM |
| Abbreviation | : J. Soc. Media Strateg. Mark. |
| Language | : English |
| Management Style | : Open Access |
| Frequency | : 2 issues per year |
| DOI Prefix | : 10.53088/jsmsm |
| E-ISSN | : XXXX-XXXX |
| Publisher | : Politeknik Praktisi Bandung, Indonesia |
| Editor-in-Chief | : Dr. Dina Dellyana, S.Farm., M.A.B. |
| License | : CC BY SA |
| Citation Analysis | : Google Scholar | Dimensions |
Journal of Social Media Strategy and Marketing (JSMSM) is a major peer-reviewed, professional journal for all those involved in the digital marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field. This journal is published 2 times a year (March and September) by the Politeknik Praktisi Bandung, West Java, Indonesia.
Current Issue
Vol. 1 No. 1 (2026): January - June
Published:
2026-03-12
Articles
-
Digital Marketing Strategy to Increase MSME Sales Turnover in Bandung City in Digitalization Era
Abstract View: 0,
Download PDF Download: 0
-
The Role of Brand Awareness and Innovation in Shaping Consumer Purchase Decisions at Kopi Kenangan in Sumedang
Abstract View: 0,
Download PDF Download: 0
-
The Relationship Between Work Motivation and Job Satisfaction of Employees at PT Astra International Tbk
Abstract View: 0,
Download PDF Download: 0
-
The Effect of Product Quality on Customer Satisfaction at Starbucks Coffee in Bandung City
Abstract View: 0,
Download PDF Download: 0
-
Goverment Strategies for Empowering Cooperatives During the COVID-19 Pandemic to Support Economic Resilience in West Java
Abstract View: 0,
Download PDF Download: 0





